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Custom website

A custom website, but not customised everywhere

You are looking for a website that fits your organisation, not just a template. This is justifiable, as a unique appearance and functionality create the distinction between a site that works and one that merely exists.

However, custom means that not everything must be built from scratch. We develop the design and functionality tailored to your needs and implement it on a standard platform. This provides you with the same outcome, without the dependencies you would otherwise encounter. Below, you will read about what this difference means in practice, and when fully custom solutions are indeed the right choice.

What is a custom website?

A custom website is a unique digital platform that is completely designed and developed based on your specific wishes and business needs. Unlike template-based sites, every aspect of a custom website is built from the ground up to fully align with your brand and objectives. This gives your company a website that is not only unique but also perfectly tailored to your business processes and growth strategies.

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Custom design, standard in the platform

"Tailor-made website" means two things at once for most people: a design that is yours, and technology that does exactly what you need. The first is almost always wise. The second not necessarily so.

A website that is built completely from scratch, with custom code for every component, is exactly what you wanted on the day of delivery. Two years later, it has become something else: a system that only the builder fully understands, where every modification requires a quote, and where a new party needs weeks to decipher what is in place. That’s not a technical issue but a dependency issue, and you only realise it when you want to move away from it.

We do it the other way around. We build the design and functionality to your specifications, while the platform remains standard: Umbraco on Umbraco Cloud. Custom where your process demands it, standard where it can be. You get a site that looks and works just as you want, and that can still be taken over by someone else in five years. You have access to the code, the repository, and the deployments.

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When fully customised solutions are indeed the right choice

Sometimes standard is not enough, and we say that too. This is the case when:

  • your core process is part of the website and exists nowhere else, such as a calculation tool, a configurator, or a matching system

  • you are working with data that a standard content model cannot handle

  • you need a portal where roles and rights differ per user

  • there is a need for a connection to a system for which no standard solution exists

In those cases, we simply build it. The difference is that we build it as an extension on a standard platform rather than as a standalone stack. This saves you money in the long run and keeps the door open.

When you probably don't need it

  • You primarily want a unique appearance. That is a design question, not a software question. This can just as well be achieved on a standard platform.

  • You are hitting the limits of a template site. In that case, the question is usually which platform suits you, not how much customisation you need.

  • You have multiple sites that are getting out of hand. That is an organisational question. One environment with multiple sites resolves that, without needing anything custom built.

  • Someone told you that you need it. Then ask why, and what it will cost to adapt it in three years' time. The answer to that second question often falls silent.

Benefits of a custom website

There are several reasons why you should opt for a custom website. Here are the main advantages:

Maximum flexibility

A custom website gives you complete control over the design, functionality, and structure without the limitations of standard templates. Are you considering a template or a custom website? A custom website offers the best solution.

Unique and original design

With a unique design that perfectly aligns with your branding and identity, you create a professional appearance that inspires confidence in your visitors. This enhances the recognisability and reliability of your brand, making you stand out in the crowd.

Unique functionalities

A custom website provides specific functionalities that align with your business goals and the needs of your customers, such as a tailored user experience or an advanced online ordering system.

Optimised user experience

The website is being developed with a focus on the ultimate user experience. This not only improves SEO but also enhances customer satisfaction. A fast and user-friendly website ensures that visitors stay longer, leading to an increased conversion rate. 

Increased security

Security is not about building it yourself but about maintenance. Umbraco Cloud provides automatic updates and security patches, and we handle the application management on top of that. Custom code without maintenance is actually the biggest risk there is.

You remain the owner

Source code, hosting, and domain are registered in your name, and another Umbraco partner can take it over. We retain customers through collaboration, not through technology.

Why choose a custom website from Webwonders?

We manage over 50 Umbraco Cloud environments and are an Umbraco Platinum Partner. Our lead developer has been named Umbraco MVP for several years in a row. You will work with a fixed team of seniors and have one point of contact. There is no account manager in between.

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Our process
Step-by-step website development at Webwonders

At Webwonders, we follow a structured step-by-step plan to realise your custom website:

  1. Strategy

    In the strategy phase, we start with a comprehensive website workshop where we map out your business goals and target audience. We determine the structure and functionality of the website, define the visual style and branding, and create a detailed project plan. This phase lays the foundation for successful development.

  2. Design
    During the design phase, we develop a visual design that aligns with your brand identity. We create an initial design concept and refine it into a final design. Additionally, we compile a content overview to clarify which content is needed for the website.

  3. Execution
    In the execution phase, we build the website according to the approved design. We integrate the gathered content and connect external systems. We conduct regular reviews to monitor progress and optimise the website for search engines (SEO).

  4. Launch
    The launch phase involves adding content, delivering CMS training to your team, and performing a final check of the website. We resolve any minor technical issues to ensure that the website functions smoothly and seamlessly at launch.

  5. Support
    After the launch, we provide ongoing support to ensure your website continues to perform well. We evaluate the website's performance and goals and create a support contract for continuous assistance and maintenance.

Frequently asked questions about custom websites

Cases with a bespoke website

Want to know what is sensible in your case?

Do you have a website yet? Start with the Platformscan. Within five working days, you'll know what can be done with your current environment and what a follow-up might cost. Are you building anew? Then we'll schedule an hour-long conversation to determine together what needs to be customised and what can be standard. Contact Webwonders

Request Platformscan