Customer insight
Knowing what your
customer really wants
More leads and ultimately sales, a better converting website or a good selling ecommerce platform. Everyone wants that, right? We are here to tell you that you won't get results if you don't really know your customer.
Our customer-centric approach ensures that you will be truly successful. No assumptions from the marketing team, but insight into your customer. Based on (online) data and knowledge of your team; qualitatively validated and verified with real people, real customers.
Who is your ideal customer?
It's tough... not knowing exactly who your customer is, what they need, or how to reach them. You try everything, but you struggle with a customer experience that's on shaky ground. You don't know what your customers click on before they come to your website. What's their actual goal? And can you really contribute to that?
You spend a ton of money on a website, which your customer then finds useless or unclear. Or you launch a marketing campaign, shoot in the dark, and find out that you're not reaching your ideal customer at all. There goes your budget...
You spend a ton of money on a website, which your customer then finds useless or unclear. Or you launch a marketing campaign, shoot in the dark, and find out that you're not reaching your ideal customer at all. There goes your budget...
Data-driven insight into your customer
To measure is to know. We make sure everything is technically measurable and carry out qualitative and quantitative customer research. Real interviews with real (potential) customers. Verify and validate, without assumptions. With this data, we create buyer personas and use them for everything we do such as:
- Customer journey mapping
- Ensuring a consistent customer experience across different customer channels
- Developing content that your customer really wants
- Designing UX designs that engage customers
- Developing focused customer-centric campaigns that work
- Creating ecommerce platforms that actually convert
