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Van Kaathoven

Website and e-commerce focused on increasing conversion

2023 05 Vkaathoven Sittard Containers 5

Van Kaathoven approached Webwonders with a view to future growth and digitalisation. They needed a strategy for migrating to a newer version of the Umbraco content management system.

  • Umbraco commerce B2B webshop based on insights buyer personas
  • Webshop fully integrated in CMS
  • Variable prices based on location
  • Migration to latest Umbraco version and Umbraco Cloud
Van Kaathoven Screens (3)


  • New, customised website in Umbraco CMS.
  • Umbraco Commerce webshop: all-in-one and fully customisable.
  • B2B commerce with region-specific prices.
  • Strategic pre-project for increased conversion.
  • Migration to Umbraco Cloud: secure, up-to-date, fast and with 24/7 monitoring.
  • Link with Chamber of Commerce register and other systems.
  • Fresh and intuitive redesign for higher conversion.

The upgrade was essential to support digital ambitions, improve online reach and optimise the web shop.

Van Kaathoven Webshop

Future-proof commerce website

Founded in 1960, Van Kaathoven is a leading player in the Dutch waste management industry, with a strong focus on sustainability and recycling. They offer both classic and innovative waste management solutions for a diverse customer base.

When Van Kaathoven was faced with an outdated and cumbersome Umbraco system, they realised they needed a future-proof solution and an expert partner to prepare them for the future. That's why they turned to Webwonders.

We took up the challenge and built a new website for Van Kaathoven, with a fully featured Umbraco Commerce webshop. This meant that everything could now be managed and modified in one central place.

The site also featured B2B e-commerce and customised pricing by region. A strategic preliminary process, which included a buyer persona analysis, led to decisions aimed at increasing conversion.

Security and efficiency were core aspects of the solution. Webwonders provided a migration to the Umbraco Cloud, ensuring that the site was always up-to-date, fast and continuously monitored. Moreover, it was linked to other systems, such as the Chamber of Commerce registry, for better integration and performance.

Finally, the website underwent a complete redesign, resulting in a conversion-enhancing, intuitive and fresh design. With this thorough digital revamp, Webwonders helped Van Kaathoven future-proof their online presence.

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