Search engine marketing
Increasing your findability for search engines to appear as high as possible in the results can be done in two ways; search engine optimisation (SEO) and search engine advertising (SEA). SEO aims to get you as high as possible in organic (non-paid) search results, SEA (Google Ads) puts your website high in search results through paid ads.
Search engine optimisation
This continuous optimisation process involves many factors. These factors can be roughly divided into three parts.
Content is the content of your website. It is important for both search engines and users that it adds value, is unique and up-to-date. It is important to include the right keywords in landing pages, urls, images, video, meta titles, meta descriptions and blog articles. This will make both search engines and visitors happy.
2. External factors
What are others saying about your website? Think about things like links from other websites to your website and how they interact with your website on social media. The more Google sees you as an authority - for example, because other, relevant websites link to you - the higher you appear in search results.
It is important that your website complies with the technical guidelines set by Google. These guidelines are particularly designed to ensure an optimal user experience for your visitor.
Search engine advertising
With search engine advertising, you reach the right people, in the right place and at the right time. By using paid ads in search engines, you quickly reach the top of Google. Your campaign allows you to reach your target group in a highly targeted way. It will also increase brand awareness and generate more visitors and conversions.
Cost per click and expenses under control
Together, we determine your campaign objectives and budget. We constantly monitor and optimise the campaigns. This way, we increase the return and ensure that the right target group is reached. Our specialists know the dynamic game of search engine advertising inside out.