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Carmeleon & Dealerloket

An advanced, automated web and marketing solution

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Founded in 2010, Carmeleon has quickly established itself as a family business and a significant player in the car insurance and financing industry in the Netherlands, with a focus on ease of use and enjoyable sales of additional products. Carmeleon – Dealerloket approached Webwonders to enhance its digital visibility and communication, with the goal of strengthening technical support for multiple websites, expanding the dealer network, and gaining deeper insights into marketing and customer engagement.

  • Implementation of an Umbraco Multisite solution for easy management and automation of hundreds of dealer websites.
  • Integration with external systems for seamless operations and customer interactions.
  • Implementation of HubSpot for content creation, lead campaigns, and effective communication with dealers.
  • Development of three buyer personas to deepen customer insights and optimise the customer journey.
  • Creation of a content calendar and implementation of content creation to support brand values.
Carmeleon Screens


  • Successfully launched websites within a unified management system, with enhanced user experience and branding, thanks to the powerful Umbraco templating tool for streamlined content creation and management.
  • Webwonders as a reliable technical point of contact, for technical challenges and integrating both internal and external systems.
  • Significant increase in traffic and strengthening of dealer communication, driven by marketing campaigns and comprehensive marketing support, including digital design work, enabled by HubSpot CRM.
Webwonders transformed our digital presence, uniting numerous websites under one roof for a seamless user experience and brand consistency

Innovation and customer focus in car insurance and finance

Since its inception in 2010, Carmeleon, as a progressive family business, has specialised in car insurance and financing. Driven by a vision of accessibility and affordability, Carmeleon rooted in the need for personalised insurance solutions has quickly developed into a key player in the Dutch automotive sector. With an emphasis on digital processes and a customer-first approach, Carmeleon stands out for its fast, simple digital procedures and innovative product development and can be competitive with larger companies thanks to its flexible organisational structure and ambitious culture.

From its inception, Carmeleon has embraced digital innovation, focusing on a completely paperless operation to promote sustainability and unique customer benefits. The company speaks the language of the automotive industry and understands the needs of dealers and car sellers. This is evidenced by a fully automated underwriting process and guaranteed fast claims settlement.

With a focus on future innovation and customer-centric technology development, Carmeleon continues to strengthen its position in the market. The partnership with Webwonders has brought about further digital transformation, enabling Carmeleon not only to strengthen its digital presence, but also to better serve its dealer network and gain deeper insights into customer behaviour and market trends. This collaboration has improved operational efficiency and laid an even stronger foundation for continued growth and success.

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