Lighting in web design and multilingual integration
Lumosa
HubSpot x Umbraco
Connecting HubSpot to Umbraco
Your website runs on Umbraco and your marketing and sales team works in HubSpot. A good integration ensures that everything happening on your site is captured in HubSpot, without anyone needing to retype anything.
Umbraco remains your website and HubSpot remains your CRM. We ensure that they work together.
The connection works, but the leads are not coming through properly
A HubSpot integration rarely goes wrong on the technical side. It goes wrong with the arrangements surrounding it.
Fields that do not align.
The form asks for something different than HubSpot expects. The submission comes in, but the data is in the wrong place or is missing.
Forms that are outside your site.
An embedded HubSpot form looks different from the rest of your site, and your editorial team cannot adjust it in Umbraco.
Tracking before consent.
The HubSpot tracking code loads on every visit, even if the visitor has not yet accepted anything.
No one is the owner.
When delivered, everything works. After an Umbraco update or a change in HubSpot, the integration stops, and no one notices that no leads are coming in anymore.
First determine which data goes where
We start not with the technology but with the question of what marketing and sales want to see in HubSpot. From that follows which field goes where.
Forms in Umbraco, contacts in HubSpot
We build forms in Umbraco Forms and forward each submission to HubSpot. For each field, we specify which property of the contact it corresponds to. Your editorial team manages the forms in Umbraco, in the style of your site.
HubSpot forms if you prefer to use them
If your marketing team is already working with HubSpot forms, you can place them from Umbraco on any page where you need them. This way, HubSpot remains the place where you manage them.
Maintenance is part of it
A connection is not a one-time job. For us, the maintenance of it falls under application management, just like the packages and the code we build specifically for you. An update won't break it unnoticed.
For the marketing manager: you can see what a lead did before reaching out
With a well-configured integration, each contact in HubSpot shows which form they filled out and which pages they viewed beforehand. This allows you to see which content leads to inquiries and which does not.
Your editorial team continues to work in Umbraco as they are used to. They can adjust a form themselves, without involving a developer.
We know both sides of the connection
Most integrations fail because the developer knows HubSpot or Umbraco, but not both. We have been working with both for years.
Umbraco Platinum Partner
Managing over 50 Umbraco Cloud environments
Co-builder of the official HubSpot integration for Umbraco
This is how it works for others
Start with what is currently there
If you are still deciding or are not exactly sure where the issue lies, start with a 30-minute consultation. Contact Webwonders
If you already have an Umbraco site and HubSpot and leads are not coming through properly, the Platform scan will assess your environment and your connections within five working days. It costs 750 euros and the report is yours.
Request platform scans