Van Traa Advocaten
Law firm online
profiling as a knowledge partner
with an easy-to-manage website
Van Traa Advocaten specialises in international trade, transport & logistics and insurance & liability, and are based in Rotterdam. They had a desire to profile themselves as a knowledge partner in these core areas through online channels. They also needed a corporate intranet on which knowledge, employee information, events and announcements could be shared.
- Umbraco customisation
- Marketing and communication support
- Corporate site
- Intranet
- 'Working at' website
Renewing outdated website to knowledge platform
Van Traa Advocaten faced the challenge of restructuring and organising the information on their old website, with a logical layout. It was important that all knowledge was presented in a search engine-friendly way, to profile the firm as a knowledge partner.
We also developed a company intranet and knowledge base for the internal organisation, giving all employees access to relevant information.
We also realised a 'working at' website, essential for attracting new talent. We successfully completed all this, significantly improving Van Traa Advocaten's external profile and internal information flows.
User-friendly websites and corporate identity design
We successfully created a new corporate website for Van Traa Advocaten, using keyword research to achieve a total restructuring of the content and a SEO-strong structure. We also developed the Intranet as a central information point for the internal organisation and created a separate 'working at' website.
All three websites are built in Umbraco, which greatly simplifies content management by our content managers.
In the field of marketing and communication, we offer various support services, such as designing and implementing the corporate identity in various expressions such as newsletters and social media expressions.
Easily manage content yourself
Van Traa Advocaten's content managers can easily manage the content themselves, ensuring that the website stays up-to-date with the latest knowledge.
Restructuring the website through content clusters has improved its positions in organic search results.
By regularly sharing relevant content through the website, the number of visitors has been on the rise since the update.
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