Umbraco AI
Used flexibly, on your terms
AI in a CMS sounds attractive. Faster content, smarter working, less repetitive work. But in many platforms, AI is embedded deeply in the core: a button appears, a workflow changes, and before you know it, your editorial team adjusts to the system rather than the other way around.
Umbraco takes a deliberate different approach. And we help you make that work for your organisation.
Why Umbraco AI is different
Umbraco does not have AI built-in by default. You only enable what you want, with the AI provider of your choice: OpenAI, Anthropic, Google, Amazon Bedrock, or Microsoft Foundry. You pay that provider directly. No middlemen, no mandatory subscriptions, no vendor lock-in at the AI level.
Umbraco does not train models on your content. You determine what data can be seen, and which features are allowed.
Two tracks: AI in Umbraco and Umbraco in AI
AI in Umbraco
Brings AI into the CMS, in the environment where your editors are already working. They retain the familiar interface and receive assistance.
Umbraco in AI
Works the other way around. Through the Model Context Protocol (MCP), you connect Umbraco to external AI tools like Claude or ChatGPT. An AI assistant outside the CMS can then directly work with your content: retrieving pages, preparing campaigns, analysing content.
What you can concretely do with it
- AI Copilot: editors chat with AI in the back office
- AI Prompt: content suggestions based on your own tone of voice
- AI Agents: AI carries out tasks within Umbraco
- Umbraco Search: semantic searching within your own content
- MCP: connecting Umbraco to external AI tools
Only enable what you need.
What we do with it
Umbraco.AI is powerful, but also a platform. You need to know what you activate and how to connect that to your workflows. We take that off your hands.
1. Choosing the right provider
We assist in the choice between OpenAI, Anthropic, Google, Amazon Bedrock or Microsoft Foundry, based on what fits your data and your organisation.
2. Setting up profiles and governance
We establish profiles, rules, and logging, so that marketing and IT work with the same agreements.
3. Integrating with your systems
HubSpot, PIM, DAM or internal data sources: we connect Umbraco.AI with what you already have.
4. Building custom solutions
Like automatically translating entire pages, without cutting and pasting.
Governance embedded
The value of Umbraco.AI lies not only in what it can do, but also in how it is organised. At the platform level, you configure once which models are used, which data is accessible, which tone of voice applies, and how output is logged. These rules then apply to every AI feature in the environment.
Marketing maintains control over brand voice and quality. IT retains control over data, compliance, and security.
For CMO and CTO
For the CMO: AI that accelerates without compromising your brand identity or quality.
For the CTO: a platform with governance at its core. No black box, no surprises.
Curious about what Umbraco AI
can do for you?
Schedule a conversation. We will show you what works, what doesn't work, and what you need to keep control over.
Contact with Frans
