Newland
A single central hub for website, PIM and CRM
Newland AIDC EMEA is the number 4 AIDC manufacturer worldwide and provides scanning solutions to businesses in over 60 countries. Their product portfolio, ranging from mobile computers to wearable scanners, is broad and is growing rapidly. This calls for a website that does the same.
- Completely newly designed Umbraco website, tailored to the customer journey of product managers and end users.
- Direct integration with Katana PIM: product data and navigation come directly from Katana via virtual routes.
- Daily synchronisation to a central database as the core of the integration
- Automatically generated product sheet PDFs in 9 languages, only recreated when changes occur in the PIM.
- Dashboard for managing, organising, and publishing products from Katana
Results
Product managers work in Katana, content managers in Umbraco, both streams come together on the website
No duplicate work, no manual transfer of product data
Always up-to-date product information in 9 languages without extra actions
The technical foundation is ready for the next step: complete CRM integration through the same hub
The new website is a breath of fresh air. Short lines of communication, clear priorities, and a partner who dares to say what doesn't work and immediately comes up with an alternative. Glad we chose Webwonders.
A migration project with thousands of pages and multiple integrations
Newland AIDC EMEA sells scanning solutions in over 60 countries. A broad portfolio, an international organisation, and a website that hadn't been updated for years. The goal was clear: a new design, easy to manage, and well integrated with Katana. No separate systems that don't communicate with each other.
We completely rebuilt the website in Umbraco and established a central integration hub around it. Product data and navigation come directly from Katana and are displayed on the website via virtual routes. Every day, the hub synchronises the data to its own database, ensuring that what is in Katana is accurate on the website.
The product sheet PDFs are automatically generated based on that data, in 9 languages. They are only regenerated if something about that specific product has changed. Additionally, we built a dashboard that allows Newland to organise, manage, and publish products from Katana without the need for a developer's intervention.
Product managers in Katana, content managers in Umbraco. Two teams, each in their own environment, one website as a result. The next step is full integration with the CRM system, through that same hub.
Do you want to get your website and systems to work together?
Schedule a no-obligation conversation with one of our Umbraco specialists.
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